It can be either or both, depending on whether the company is a leader or a laggard in leveraging the rapid rise of these two countries. As we note in The Quest for Global Dominance, China as well as India represent four game-changing realities: (a) large and rapidly growing markets for virtually every product or service; (b) platforms for radical cost reduction in most elements of the value chain; (c) platforms to dramatically boost a company’s intellectual capabilities and innovation potential; and (d) launching pads for the emergence of ambitious, highly capable, entrepreneurial, and fast-moving new global players. The multi-faceted opportunities in China and India are open to virtually any company. If you are not tapping into these opportunities, it is all but inevitable that whoever is doing so will become stronger and eventually come after you.